Marketing Media Projects

Marketing your project is an essential step in the creative process, yet one quite often overlooked. This comprehensive one-day, six-hour workshop will explore cost-effective, targeted, promotional campaigns that get your project seen by your intended audience. Through the use of examples, interactive exercises, and wide-ranging resource materials, participants will gain a thorough understanding of promotional campaigns. This workshop provides students with the opportunity to develop the skills they need to effectively promote their work.

About the Instructor:

Jon Gann is the founder of the DC Film Alliance, a non-profit organization supporting DC's film and video community, and the creator of the DC Shorts Film Festival. His "festival tips" blog is read by hundreds of filmmakers every week and through his work, he has helped bridge the communication gap between competing film festivals for information-sharing. Jon has presented at over 100 universities, film organizations and film festivals worldwide, and has spoken at the International Film Festival Summit and TEDxWDC. He is the author of Behind the Screens: Programmers Reveal How Film Festivals Really Work. Jon's notable film projects include Cyberslut, the first gay-themed short film to screen at over 50 festivals and broadcasts worldwide; Signs, a national 48 Hour Film Project award winner; and Offline, a modern dating parable.